Shira began her fashion career assisting established celebrity and commercial stylists – her version of the modern-day fashion boot camp. She swiftly carved out her niche and has cultivated an impressive client list including Nike, Google, Vitaly, and Sephora. With her global perspective on style, her work has been featured in publications including Harpers Bazaar, Paper Magazine, Cultured Mag, and Elle Canada.
Central to her approach is collaborating with up-and-coming artists, actors, and musicians, where she’s instrumental in helping them define and express their personal style narratives in ways that resonate with their audience. Beyond her client work, she enjoys working with emerging designers and takes pride in incorporating their unique perspectives into her work. Whether it’s through editorial shoots, red carpet appearances, or branded campaigns, Shira’s work embodies the balance between artistic innovation and enduring style positioning her as a principle stylist in the Canadian fashion scene.
